About Us

HLG Consulting Group was started in 2012 by Heidi Howell-Green. Heidi has been an entrepreneur since she was nine, when she began making jewelry for people at her aunt's work. She has utilized her entrepreneurial skills to build a world-class marketing and communications agency. Today, HLG Consulting Group has many consultants who are experts in their field that collaborate with Heidi and their clients to bring their visions to life.

Heidi is an award-winning marketing leader. With an advanced marketing degree and over two decades of experience, Heidi Green creates fresh marketing perspectives that help companies gain market share and innovate ahead of outdated ideas and processes. Companies she has worked with, have taken notice of the difference Heidi creates.

Award Winning Marketer and Industry Voice

“She has built award-winning marketing and communications strategies and campaigns for many verticals.”

For her expertise, Heidi has gained recognition on multiple occasions. She created an organic social media-based employee ambassador program that generated a more than 500% increase in engagement. She also created an award-winning recruitment marketing campaign in 2013, before recruitment marketing was trending, beating out Coca-Cola's “Share a Coke” campaign with her team’s traveling nurse recruitment campaign for dramatically less campaign expenditure than the iconic brand’s budget.

Heidi is the winner of the 2022 Marketing 2.0 Outstanding Leadership Award. She is also a member of the Forbes Communications Council, a Forbes contributor, and a valuable contributor to multiple publications within the HR industry. 

Customer Relationship Specialist

“A difference maker!” 

“She understands the buyer.”

With roots in publicity and B2C marketing, Heidi stands out by bringing many of those tactics to B2B marketing, like loyalty and rewards programs, conversation-sparking content, human-to-human relationships, and B2B social media customer service. 

Metrics Generator

“Her ability to focus on the customer journey increased sales and raised the company profile significantly.”

“She hits key metrics with little to no support or guidance.”

Heidi has generated impressive metrics in win-back campaigns and earned media coverage: 19 pieces of media coverage garnered 3.73B readership, 141M coverage views, and 822 social shares for an estimated $14.1M in earned media coverage.

A Brand Leader for the Future

“Her ideas, collaboration, and execution as a marketing leader are exceptional!”

Heidi’s current goals center on using branding and marketing strategies to help companies attract and retain talent as the search for talent increasingly becomes a scarcity battle. She believes this begins with proving to leaders the value and ROI in on-shoring key business processes like Recruitment & Insights. With a passion for employee engagement, Heidi is well-positioned to help organizations engineer winning candidate, employee, and in the long-term, alumni and ambassador experiences.

In all her roles, Heidi has demonstrated that market knowledge and maintaining the human-centered element leads to long-term success. Moving forward in the future of work, Heidi is committed to continuing to generate creative ideas to push past the competition and reveal the human side of a brand.

When she’s not leading organizations into brighter brand futures and helping organizations become a Great Place to Work®, Heidi creates family adventures for her beloved extended family.